Ba[dr] is above all a story of friendship, a bridge between cultures, a shared heritage between the West and the East.

 

Childhood memories, these precious and sublime moments, form an intimate heritage, a mosaic of emotions and sensations.

 

Among them, smells occupy a sacred place: captivating scents, vibrant scents where the freshness of citrus fruits, the richness of aromas, the spirituality of incense and the mysterious depth of oud mingle.

 

Oud, the cornerstone of their olfactory universe, embodies the soul of Ba[dr]. It is our common denominator, their common thread.

Oud and wood… much more than a signature, a credo!

 

In love with these living, organic materials, they are in a perpetual quest for the olfactory exception. A quest guided by the desire to share, by sincere altruism, and by the will to transmit what touches us deep down.

 

This universe was born from a fraternal alliance, forged by a common love for the scents that connect us to our roots, to our land, to our history.

 

Between the West and the East, Ba[dr] embodies a harmonious fusion, an ode to the beauty of contrasts and the power of encounters.